Disrupting the PC market in India, Micromax Informatics, country’s leading consumer durable company, today announced the launch of its entry into the clam shell laptop category with the launch of the Canvas Lapbook. The launch reaffirms the company’s aim to accelerate PC adoption in the country and aims to further break the barriers to the Indian computing eco-system aiming to drive accessibility, productivity at ease and affordability at the mass level.
The Canvas Lapbook has been uniquely designed exuding a premium feel and weighs just 1.3 kilograms to ensure the ease of use and portability. With the aim to expand the personal computing market and increase domestic technology adoption, the Canvas Lapbook offers great specifications at disruptive price addressing the specific needs of the first time buyers who are looking for a productivity device which is portable, smart and affordable. Powered by Intel® Quad Core Processor and pre-bundled with genuine Windows 10, the device draws its appeal from providing productivity, entertainment and connectivity on the go.
Commenting on the launch Mr. Shubhajit Sen, CMO, Micromax Informatics Limited, said, “Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices. We are pleased to partner with Intel and Microsoft to bring a device for our customers which gives them complete freedom – freedom from piracy as it comes with genuine Windows 10, freedom from restrictions thanks to the super-fast Intel processor, long-lasting battery & lightweight design giving them freedom to do whatever they want because it is their own personal device. With Canvas Lapbook, we have addressed a very important need of affordable computing, in line with the PM’s Digital India initiative, aiming to connect the next billion with our power packed device.”
“We strongly believe that productivity devices will be the devices of the future and we will continue to bring highly desirable innovations for the deserving Indian consumers. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10% in 12-18 months.” He further added.
Speaking about the launch of the new Intel® Processor based device, Mr. Amit Gupta Director Business Development at Intel said, “If India wants to reap its demographic dividend and remain competitive in today’s global economy, and then we have to empower our citizens with technology. As outlined in the Digital India vision, technology has to become central to everything we do from education to healthcare and governance. At Intel, we believe that a personal computing device is transformational and has the power to change the way we live and work. A device like the Micromax Canvas Lapbook is positioned for the youth and delivers an ideal balance of performance and battery life along with a great value for money. Today’s youth across India are motivated, optimistic and strongly believe that embracing technology will bring about positive change to their lives and will certainly find this new Intel processor based device desirable.”
Sharlin Thayil, Group Director- OEM, Microsoft India said, “We are humbled by the response that we have received for Windows 10. Globally, over 110M devices are running on Windows 10 already. Having the opportunity to collaborate with ecosystem partners such as Micromax will help us further accelerate this momentum. We are excited about the launch of Canvas Lapbook & Canvas Laptab LT777 as together with Micromax it enables us to make newer technologies more accessible. Windows 10 has been designed to give users a more personal experience. It aims to make them more productive even when mobile. Built for work on-the-go, the Word, Excel and PowerPoint Office Mobile apps for Windows 10 tablets offer a consistent, touch-first experience to the customers. Indians are increasingly opting for portable computing devices vis-à-vis desktops in order to achieve more even while on the go – Windows 10 complements their lifestyle and empowers them to do so.”
The Micromax Canvas Lapbook – Your First Laptop breaking shackles from limited computing
The Lapbook is designed to cater the needs of the young and aspiring 18-25 years old in Tier 2 and 3 markets, who are fiddling with multiple tasks on the go. Designed for better battery life, one gets 11 hours of non-stop usage enabling you to be your productive best ensuring that you never run out of battery. Now first time users can quickly implement their ideas as the new device is powered by Intel® Quad Core Atom™ Processor (upto 1.83GHz) and ensures that the users can enjoy a seamless multimedia and multitasking experience without the problems of device heating and lag. The device comes with dual speakers delivering loud and clear sound for great movie, music and gaming experience. Power packed with a 5000 mAh battery, 11.6-inch HD IPS display, 32GB inbuilt storage expandable up to 64GB, a 7-day on-site service, the Lapbook is your perfect sleek portable laptop at a disruptive price of Rs. 13,999/- available from October 9th 2015 on Snapdeal.
Following the success of the Canvas Laptab 666, the highest selling laptop on Amazon India for over 8 weeks, Micromax also announced the launch of the second generation of its Laptap, the Canvas Laptab LT777. With a sleek design, mutli-angle docking with 11.6 inch touch enabled display, 8-10 hours full day back up and pre-installed Windows 10, the Canvas Laptab LT777 is the smartest laptop fulfilling hyper social youth’s productivity, entertainment and on-the-go connectivity needs. The Canvas Laptab LT777 will be available for Rs. 17,999/- from October 13, 2015 on Amazon India.
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