Snapdeal, India’s largest online marketplace today unveiled an exclusive automobile platform- Snapdeal Motors that offers its customers an integrated buying experience enabling online booking along with loan approvals within 2 minutes of the vehicle purchase. On this platform, customers will be able to browse through a variety of automobile options/ variants, avail of test drives, book online, choose from a host of easy financing options and documentation support.
Hero MotoCorp and Piaggio are available on this platform at launch and automobiles from Mahindra, Suzuki Motorcycles and Datsun will be available soon.
|Customers can book their Automobiles on Snapdeal Motors in few simple steps:
· Browse through multiple models and variants of automobiles
· Select variant and colour
· Choose dealers basis proximity and delivery time
· Pay a nominal booking amount
· Choose attractive financing options or pay at dealership
· Instant Loan approvals (within 2 minutes of vehicle purchase)
· Visit the dealer and drive away their vehicle
Speaking about the dedicated platform, Tony Navin, Senior Vice President, Partnerships and Strategic initiatives, Snapdeal, said “Snapdeal was the first online marketplace to introduce the Automobile category and we have witnessed tremendous growth with over 300,000 bikes sold since launch basis our successful partnership with Hero Moto Corp and others. With the introduction of the Snapdeal Motors, we are aiming to take this to the next level and provide our customers a holistic buying experience marrying online and offline retail channels. This is going to be a very strong platform that we believe should clock over $2 Bn in sales over the next two years.”
Commenting on the technology aspect of this platform, Anand Chandrasekaran, Chief Product Officer at Snapdeal said, “We embarked on a journey earlier this year to build the most intuitive buying experience for our consumers. A key challenge is to offer a consistent experience across categories while bringing the best content to make decisions in context. With Snapdeal Motors, we are bringing together the benefits of e-commerce including convenience and deep assortment. With industry specific content and features including auto loans and exclusive auto partnerships we will move the needle on how e-commerce impacts our users’ lives. Snapdeal Motors is available on our web, mobile and app platforms.”
The platform has been designed to facilitate easy catalogue exploration and discoverability of products from the listed brands. Once customers have selected their preferred automobile model, they can choose dealers on the basis of proximity and estimated delivery date. Customers will need to pay a nominal booking amount on Snapdeal Motors and will have access to attractive financing options as well. Snapdeal Motors will also provide a ‘Test Drive at Home’ and ‘Door Step Delivery’ option for customers in the coming weeks.
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