Micromax Informatics Ltd., world’s 10th largest mobile phone maker, today announced the launch of its new series of smartphones ahead of Christmas–Canvas Mega series to propel the growth of the phablet category. The two new smartphones under the Mega series- Canvas Mega E353 and Canvas Mega 4G Q417 will address the productivity and entertainment needs of young and evolved consumers by offering brilliant specifications at breakthrough price points.
The launch of the new smartphones is aimed at reinforcing the company’s leadership position in the phablet market with more than 20% market share and will further act as a category driver by offering a perfect confluence of style and substance. The smartphones represent Micromax’s commitment to the big screen smartphone market, which the company boldly revolutionized with the launch of the successful Canvas Doodle series.
In an attempt to rule out the inconvenience associated with carrying a big device on the go; Micromax brings best in class innovations in the new smartphones by increasing the screen-to-body ratio and bringing slim bezel to the Canvas Mega series.
Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics said, “Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70% of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. At Micromax, we believe that large screen smartphones will surely address some major consumers’ pain points by providing users with a better viewing experience and more productivity on-the-go. With the launch of the Mega series, we’re reinforcing our commitment to bold and fearless innovation that meets the needs of our consumers.”
He added “Going forward, with the increase in consumption of innovative content lon the move in tier 2-3 cities as well, Micromax will focus on 5.5 inch smartphones and strengthen its existing portfolio to offer an immersive internet and entertainment experience to our consumers.”
Get addicted to speed with the Canvas Mega E353:
Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor it is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go.
The device comes with superfast 1.4GHz Octa Core processor, 1GB RAM and 8GB ROM enabling the users to accomplish all their tasks at the speed of the light. Now the shutterbugs can click perfect pictures with the 13MP AF rear camera and 5MP FF front camera of the smartphone. Churn out the best from your day as the smartphone comes with 2820 mAh battery, letting you work and play all day long. Users can now keep their precious memories safe and enjoy on-the-go access to the files, music and pictures with 8GB ROM of the new smartphone Canvas Mega.
Canvas Mega 4G for uninterrupted work & entertainment on the go
Eradicate the shackles of limiting the view of your favorite movie, video or games from a small screen device; the Canvas Mega series lets consumers enjoy a device that is not only a phone but also your favorite entertainment dock. Sporting a large 5.5-inch vivid HD IPS display, the Canvas Mega 4G smartphone is designed for aesthetic perfection, unmatched performance and faster multi-tasking, as it packs 1.3GHz quad core processor and 3GB RAM.
One can capture all their moments as perfect as they can be with a 13MP AF rear camera and take remarkable selfies with 5MP FF front camera of the new smartphone. Surfing on web will be atleast 5 times faster with the 4G LTE enabled Canvas Mega 4G which will further ensure a lag free browsing experience. Power through the day with 2500 mAh battery and don’t bother about your storage woes with 16GB ROM of the new smartphone.
Feel Free to share your thoughts in the comment section below.
Don't forget to follow us on Twitter, like our Facebook Fan Page and Add us to your circles on Google+ to keep you updated with the latest technology news, gadget reviews, launches around the world and much more