The Importance of Quality Content in SEO

Google has made their position crystal clear, when it comes to your website you should focus on the content. This shift to the importance of the content on your site can be seen with the huge number of jobs and opportunities that have become available for bloggers and writers. In fact, according to a recent study in the Search Engine Journal, to 93 percent of business to business marketers are utilizing the services of content writers, in one way or another.

So why does content play such an important role? Well, because Google says so – that’s why!

The general thinking behind quality content is the fact that Google states that if you consistently write quality content, then you are offering relevant and useful information to the people who are searching. People that will find you will value you the content you present so much that they will like back to it naturally. This is the portion of content marketing that is referred to as organic back linking. These are naturally formed back links that you do not have to ask for.

The Importance of Quality Content in SEO

The Importance of Quality Content in SEO

Put simply, if people like what you have to say, then they will happily put a link back to your site on their site. Producing quality content can help to create a number of back links and in many cases these links are of high value since they are eared via honesty and hard work.

According to Google, they will forgive issues such as poor HTML structure and bad grammar as long as it is completely obvious that the writer is working to provide great content to the users of the site. That is a statement that is pretty big right there – Google is not looking for your content to be perfect, simply that it is valuable.

Back Links and Quality Content

Not all types of link building is considered bad. The philosophy that is accepted is that if you create something of value and compelling then it is much easier to get people to write about it and to link back to it. This has resulted in many people approaching it from a direction that is completely backwards. They work to get the links first and then desire to be grandfathered in, or believe they will have a successful website as a result.

An important statement to keep in mind is that if you create a great product, then the quality SEO will follow. The majority of marketers are seeking to improve their rankings through the wrong perspective. The majority of SEO professionals will search for backlinks, even when these links are pointing directly to a bad site that is full of sub-par content. The reality of the situation is that you need to have a great product and superior site first and then build your back links from there.

Consider it from this perspective. If you are trying to sell a home, what is the first thing that you will need? A house, of course. Hopefully you obtain a house that has been well-built and looks nice. You also want to be selling a house that has a good structure and that fits your buyer’s criteria. Once the house has been constructed, you can market it and find prospects to purchase. The obvious thing is that a good house will sell itself. When the house looks nice, you will have a much higher chance of it being talked about to others and then competing over the price.

When you have a great product, it will be much easier for you to sell it – this concept is the same for websites.

The content on your site is its backbone. A website that does not provide any type of information, or answer a certain question, it is basically useless. You need to determine what it is you have to offer to your prospective clients. The key is to always be thinking about these factors when you are writing your content. If visitors like what you have to say, then they will naturally begin to link to you.

What Great Content Does for Your Site’s SEO

This is a factor that fits more into the strategy of content marketing. The more content you have on your site, the bigger that sites internet presence will be. Each article, video post, image gallery, etc., is another type of opportunity to pick up traffic when a search query is performed.

When you begin to develop your content marketing strategy, one of the first things that you should think about is what questions someone may ask about your industry. Then, you will write corresponding articles that answer these specific questions. If the content you create is good enough, then Google will see your website as being the best available option to answer the searched question, thus increasing your traffic, rankings and most importantly your conversion rates.

One the other hand, if you decide to write content that is just stuffed with keywords and that has no real value to searchers, it will not show up in the rankings for anything. Something you should always keep in mind is that Google is anything but stupid. The articles you create in this manner are essentially worthless – it is best if you just send it to the recycle bin.

How Social Media Factors in

Another very important thing that a company will have to think about when trying to have effective SEO in place is how social media fits into the equation. Neglecting to use this all powerful medium can lead to a company not achieving the heights of SEO greatness they want. Taking the time to figure out what your audience wants and just how to give it to them can more than pay off in the end. Being consistent with postings and content is the best way to get the boost in the search engine rankings that are needed. Making a social media strategy before the process begins will give a business owner the tools they need to achieve the success that they want.

Pay Attention to What is Working and What Isn’t

Getting a program that allows the tracking of the marketing efforts a company is involved in is a great way to make changes as needed. Being able to find out what content is getting the most likes and shares will help a business owner see what they need to focus more on. Without this type of information, it will be so hard for a business owner to achieve any success with their efforts. There are a number of programs out there, like Clicky, which will allow a person to track the users to their site and what they are doing. Knowing how long the users are staying on certain pages will help a person tweak them for success.

Who Will Create the Content Used?

When trying to get a large amount of keyword targeted content out there, a business owner will have to think about who will be producing this content. Using a company like is the best way to get the quality content needed for SEO success. A professional writer that is well-trained in the art of marketing copy will be able to formulate the relevant and keyword filled content that a company will be able to figure out which one is able to offer them what is needed. Be sure to discuss what the company is going to charge and what is going to be offered. The more you are able to find out about what a company is going to charge, the easier it will be to get the right results. The last thing that a business needs to do is to try and produce their own content due to the high level of error that exists. Not giving customers the information they need in an easy to digest format will do more harm than good, which is why hiring professionals to perform this work is the best course of action. The professionals will be able to take into account what you need and then formulate the right strategy to meet the needs that your company has.

The Bottom Line

When all is said and done, the key to great SEO and rankings is consistently doing good work! This is the most important aspect of a quality marketing strategy. The fact is, if your site is no good, it is simply no good. If your content does not provide any value, then what is the point of even publishing it?

It is also important to remember that quality content is worth every penny you invest into it. Creating and publishing great content is one of the very best marketing investments that you can make since you are essentially investing in your brand and creating a solid foundation. When you have great quality content, Google will consistently see your site as being valuable, as well as a great source of quality information.

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