LeEco, formerly Letv, the global technology and internet giant, which made its official entry to India just 11 days back has already made records on social networking sites. The company touched a milestone of One million likes on Facebook in just 63 days and this was even before its official launch in India. On Twitter too, LeEco in just 71 days reached 80,000 followers, again before its grand launch on January 20, 2016.
Ever since LeEco introduced its two Superphones and the Le Ecosystem in India, the interest of its Superfans has heightened exponentially. From an average of 2000 comments on social networking sites every week until launch, the number of comments every week have risen three times since then, reaching an average of 6000 comments, highlighting the fact how Le Eco and its Super Products- Le 1s and Le Max have piqued people’s interests.
Le Eco’s Super Value Phone Le 1s which goes on flash sale on February 2, 2016 at 12 noon exclusively on Flipkart, is a unique combination of design, features integrated on the overlay of the Le Ecosystem. The Superphone sports a Full HD (1920 x 1080 pixels) display covered in aviation aluminum perfected by sand blasting boosting that creates a combination of ruggedness and beauty. The all metal design Superphone is a 5.5 inch multi-touch device and has a 13MP rear camera and 5MP front camera enabling users to capture their memorable moments in unprecedented quality. Powered by 2.2 GHz Octa-core Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the device is powerful enough for both work and play. All of this, just at a disruptive price of INR 10,999.
Le Eco is the fastest growing phone brand page in India, much faster than the same number reached by Xiaomi India (400+ Days) and OnePlus India (350+ Days). This Facebook record is commendable given that the company reached this milestone even before starting marketing in India.
Having reached this milestone number, Le Eco (Letv’s) Facebook page now has a crisp video thanking its one million fans for helping them reach this milestone in record time. https://www.facebook.com/LetvIndia/videos/1723716617858657/.
Le Eco’s Facebook page is aesthetically designed and is very dynamic with a remarkable 95% response rate and an average of just 5 mins response time to every post. As per Socialbakers, the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and YouTube, Le Eco (Letv) is the leading and fastest growing page in Phone brands in India.
This undoubtedly a remarkable achievement and is in line with the company’s mission of being a market disruptor.
Le Eco has 0.87% CTR on Facebook and 3.58% on Twitter, whereas global CTR averages are 0.18% and 0.8% for Facebook & Twitter respectively- Source “Doubleclick” “Data till end of 2015”.
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