Snapdeal, India’s largest online marketplace, announced an exclusive partnership with Eureka Forbes to launch a new range of air purifiers. Four different air purifiers introduced by Eureka Forbes under its Aeroguard brand purifiers will be made available exclusively on Snapdeal – Aeroguard Fresh, Aeroguard Breeze, Aeroguard Mist and Aeroguard Wave – for Rs. 4999, Rs. 12,999, Rs. 17,999 and Rs. 29,999 respectively.
|Snapdeal sales trends on Air Purifiers
· Average Sales Price of air purifiers sold increased from over Rs 6000 to around Rs 12000 on Snapdeal in 2015
· Air Purifiers as a sub-category saw 5X growth compared to Nov 2014
· Sales of air purifiers was highest in Delhi/NCR in 2015, sales grew 8 times in 2015
· After Delhi/NCR, Bengaluru, Mumbai, Hyderabad and Pune were highest demand centres
The new air purifiers feature powerful 5-6 stage Active Shield filtration system which eliminates respirable airborne particles & dreaded airborne infections, making the air 99.9% purer. They are also capable of removing dust, allergens, chemicals, viruses, odors, and other indoor air pollutants from the air. The Aeroguard range of purifiers uses dust sensors to monitor the quality of air and cover an area of 200 sq. ft. to 750 sq.ft.
Speaking at the launch, Tony Navin, Partnerships and Strategic Initiatives, Snapdeal said, “With the growing concern over rising pollution levels, air purifiers have become extremely relevant to our consumers. Air purifier as a category has grown five times since 2014 on Snapdeal. We are confident that this new range by Eureka Forbes coupled with Snapdeal’s reliable delivery experience will be received very well by our customers across the country.”
Shashank Sinha, Sr. General Manager Marketing, Eureka Forbes said “In another three to four years, air purifier would be at least Rs 500 crore market. It is developing gradually. The present domestic market is of around Rs 100-120 crore. Eureka Forbes has over 50 per cent market share and because of the expertise and strength, which we have, I anticipate that we would retain the market leadership.”
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