Anchored to the Govt. of India’s critical platforms of ‘Skill India’, ‘Digital India’ & ‘Make in India’ and spurred by the latest initiative of ‘Startup India, Standup India,’ Ringing Bells Pvt. Ltd. has embarked on its mission to empower citizens with access to latest smartphone technology even in the remotest rural and semi-urban centres of India, and connect them with the digital age. Ringing Bells Pvt. Ltd. Launched India’s most affordable smartphone ever- Freedom 251 at INR 251 only. The was launched by Dr. Murali Manohar Joshi, Member of Parliament and Former Minister of Human Resource and Development, Govt. of India.
The groundbreaking Freedom – 251 comes with a powerful 1.3 quad-core processor deftly managed by Android Lollypop 5.1. Freedom 251 has 8 GB internal memory expandable upto 32 GB and 1 GB of Ram. The smartphone runs superfast 3G connectivity for the users to download and view multimedia content on a 4-inch qHD (960×540 pixels) IPS touchscreen. The phone is loaded with 3.2 MP AF Rear Camera & 0.3MP Front camera to capture best moments. Freedom 251 also boasts a 1450 mAh battery for long lasting use. The phone is available for booking from February 18, 2016 on the dedicated website www.freedom251.com and will be delivered to customers by June 30, 2016.
Unveiling the revolutionary handset, Veteran Member of Parliament, Dr. Murli Manohar Joshi, expressed his happiness on the handset ushering in a truly Digital India, “When I was a Union Human Resource and Development minister we had plans to utilize information technology to enhance the quality of education. We envisioned ‘India Innovates, India Makes’ to create technology that is not only inexpensive to reach the masses but also useful for them. With Freedom 251, Ringing Bells has achieved both by an exceedingly affordable price of just Rs. 251 of the feature rich smartphone loaded with useful apps for farmers, fishermen, women and students. I wish them well and hope Freedom 251 will bring a significant societal impact to put India on an inclusive growth path.”
Mr. Mohit Goel, Director, Ringing Bells Pvt. Ltd. divulging the thought behind launching the most inexpensive handset in his vote of thanks said, “Our latest offering – ‘Freedom 251’- is a gateway to fulfill the aspirations of millions of Indians, and will provide true digital freedom. It has been our Hon’ble PM Narendra Modi’s dream to envisage an India that dares to bring about remarkable changes in its policy making, and cater to the demands of every Indian.”
Mr Ashok Chadha, President, Ringing Bells Pvt Ltd elaborated on the usefulness of the mobile phone empowering people in rural India in that “Freedom 251 heralds a new era in the Mobile Handset and Telecom industry from the end consumer perspective in the hinterland of India. Farmers would have access to real time weather forecast and soil conditions which would in turn enhance their productivity and income while reducing uncertainties. Similarly, the fishermen would also have access to real time weather forecast which would enhance their planning and safety. Women would have easy access to police apps to access and enhance their safety. Senior citizens would have easy access to medical apps and enhance their medical connect. Therefore the youth in rural and semi urban centres would have access to a very powerful tool in terms of a feature rich smartphone to increase knowledge and real time access to information, which would in turn enhance confidence and self-esteem and make them feel more equal to those who hail from metros and urban clusters”.
Divulging into the strategy on feasibility of bringing in world’s cheapest smartphone Shri Ashok Chadha, President, Ringing Bells Pvt. Ltd., said, “Our strategy has been in sync with the government’s initiatives of ‘Make in India’, ‘Digital India’ & ‘Skill India’ and anchored on the pivot of ‘Startup India, Standup India’.” Make In India – Starting with the assembly of imported SKD in Phase 1, the company aims at fully indigenous development of the feature rich smartphone for every Indian household eventually. Skill India – Assembly and production facilities, pan India service centers and unique sales and distribution model to drive skill development and employment to the youth of India. Digital India – At an unmatched price point, the new handsets will bring all the benefits of information and communication technology for the benefit of all Indians.”
The Freedom – 251 follows the tremendous success of company’s recently launched smartphone Smart 101 (android 5.1, 5” qHD, 1.3 quad core, Internal – 8gb expandable upto 32gb at Rs. 2999) and feature rich under Rs. 1000 multimedia phones Master and 4U along with high powered powerbank ( 5200 mAH). With these products the company has already taken the price war in mobile telephony to another level and Freedom – 251 is poised usher in a new era of digital revolution.
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