Micromax Informatics Ltd., India’s leading handset player and the 10th largest player in the world, today announced the availability of its latest flagship in the mid premium segment with Canvas 6 pro in its Canvas 6 range. A performance beast with a 4GB RAM, the Canvas 6pro is the first Indian smartphone to run on Helio processor and available at a break through price point of Rs.13,999/-. The pre-bookings for the latest smartphone can be done on Micromax’s own e-store – store.micromaxinfo.com and the company will start shipping to customers from 20th April 2016.
As Micromax continues to push the boundaries of hardware, software and services in its mid premium segment, the new smartphone aims to lead the industry with a sturdy performance, streamlined software and service functionality and unparalleled connectivity to deliver an unmatched mobile experience. The Canvas 6pro will come integrated with its Micromax’s services platform ‘AROUND’ which has a suite relevant services rolled into one discovery window for the users. With AROUND on the device, a user can use the single sign to access any service as well as pay for it using the native wallet to complete experience. With this launch, the company exemplifies its vision to be the first Indian company to build a complete services ecosystem to complement the seamless experience on more than 100 million connected devices in the next two years.
Commenting on the new flagships, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “The all new Canvas 6pro reiterates our commitment to reinvent the smartphone experience for our users catering to their specific needs. With a sturdy design, novel services and powerful features, we have married superb functionality with relevant services on the new flagship, thus providing a seamless mobile experience. We have always believed in empowering the consumers with technology that helps get them much more out of their smart devices thus pushing the frontier of what’s possible. With today’s launch, we are reiterating our commitment to its consumers who don’t have to compromise on anything to get the best of what they want.”
He further added “We realize that a user spends a lot of his time on his mobile device to look for entertainment (music, video content), shopping, food, travel etc. While doing so multiple apps need to be installed on the device and that leads a user to juggle between too many windows and too much information. With the introduction of AROUND, our services platform, we have smartly integrated most of these functions and have done backend tie–ups with the best in class providers in the category. It took us almost a year to identify the right partners, the right services and of course the technical integration into the product which will delight our consumers now on through our line of products.”
Commenting on the processor capability, Mr Kuldeep Malik, Country Head- Corporate Sales International, MediaTek India, said, “MediaTek’s helio series represents our mission to make leading technology inclusive and accessible to consumers across India and the world. Canvas 6pro is India’s first device with 4GB RAM based on MediaTek helio X10 platform. This will significantly enhance the overall computing and multimedia experience for even the most demanding users. We are thrilled to see device manufacturers like Micromax raise the bar of performance to offer the customers best in multimedia capabilities, display quality, and camera features.”
Canvas 6 Pro – The performance beast
The first Indian smartphone to run on 2.0GHz Helio X10 Octa Core processor, the Canvas 6pro can complete tasks at the speed of light. With the 4GB LPDDR3 RAM, the smartphone offers a powerful capacity and processing power enabling users to enjoy seamless multi-tasking, keep up with messages, post updates to social networks faster, and enjoy graphic-heavy games without suffering lag time. Keeping in mind the users’ requirement for long usage time, the smartphone comes packed with a 3000 mAh battery along with an intelligently optimized user interface, which automatically enables 30% power saving for long lasting battery life. Packed with a 16GB ROM, users need to worry about storage issues at all. Running on the latest Android Lollipop 5.1, the users can avail great benefits like optimized battery usage, improved application performance, refreshed notification system etc.
Advanced viewing and camera capabilities
Equipped with a 5.5-inch full HD IPS display protected by Corning Gorilla Glass 3©, the device delivers more vibrant, dynamic and true to life images. One can see clearer details with the ultra-high definition 13MP PDAF rear camera and a 5MP 4P Largan lens front camera which filters more stray light ensuring clearer selfies. The bold and sturdy Canvas 6pro will be available in Black colour for the power aficionados. With a 7 day replacement warranty and 1 year manufacturer’s warranty, the phone is available for pre-booking at store.micromaxinfo.com.
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The complete services eco-system – AROUND
Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘AROUND’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.
A Pandora of offers and more
With the AROUND feature consumers can enjoy plethora of offers-
- Zomato – 15% off on your first order (valid till June 18 2016)
- Ixigo – 1 lucky AROUND customer every day gets a flight ticket at Re. 1 (valid till June 18 2016)
- Ola – Rs 100 off on 1st ride and 4th ride free
The consumers of Canvas 6pro can also enjoy 6 month free access to premium Gaana+ services that gives you access to unlimited song downloads.
Best in class Software
The smartphone comes with the compelling Opera Max, a data-management and data-savings app that shrinks videos, music and photos on almost any app on mobile data connections, as well as Wi-Fi. Opera Max puts you in control of the data used by apps on your Canvas 6pro. You can choose to block apps from using background or foreground data when the app is not in use or when you are roaming and want to spend data only on a few selected apps.
The Canvas 6pro is available across all leading retail outlets and the Micromax e-store for Rs. 13,999/-.
|OS||Android 5.1 (Lollipop)|
|Dimension||150.5 * 76 * 8.25mm|
|Processor||MediaTek Helio X10 Octa Core|
|Memory||4GB LPDDR3 RAM; 16GB ROM|
|Display||5.5-inch full HD IPS display|
|Camera||13MP rear PDAF camera; 5MP 4P Largan Lens front camera|
|Connectivity||4G LTE; Dual SIM|
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