LeEco, the global internet and technology conglomerate and Twitter have announced a joint business partnership to grow LeEco’s global influence through the world’s pioneering live communications platform on 11 May.
The advertising partnership will provide access to campaign-based 4analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016. For example, LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach the global audience. Twitter’s new First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
(From L – R): Kathy Chen-Twitter Managing Director, Greater China, at Twitter; Aliza Knox- Twitter Vice President, Online Sales, Asia Pacific and Latin America, at Twitter; Brian Hui Head of North America Operations at LeEco
“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President, Online Sales, Asia Pacific and Latin America, at Twitter. “As one of the few digital marketing platforms with a global audience reach of over one billion people, Twitter is a strong partner for Chinese companies like LeEco that are targeting overseas markets and we can be their live connection to global culture.”
“From streaming entertainment to smartphones to smart televisions to cars and more, LeEco’s global vision of an internet ecosystem-powered future connects everything that matters to our consumers and partners. Having seen success using Twitter to power our brand in India, we look forward to expanding our global presence through this partnership with Twitter,” said Brian Hui, Head of North America Operations at LeEco.
LeEco’s global Twitter handle is @LeEcoGlobal and LeEco targets specific markets like India through @LeEcoIndia. LeEco India’s Twitter handle was created in early October 2015 and it has successfully garnered over 80,000 followers within just 60 days. For its Facebook account, it touched a milestone million number of likes for its Facebook page in a record time of just 60 days, making it the fastest brand page in India.
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