Micromax Informatics Ltd., India’s leading handset player and the 10th largest player in the world, today strengthened its flagship smartphone portfolio with the launch of Canvas 6. Creating a new standard for design, craftsmanship and performance, the Canvas 6 seamlessly blends premium materials, superlative design and advanced technology to offer lifestyle consumers an unmatched mobile experience at a break through price point of Rs.13,999/-
The Canvas 6 is a perfect union of design and performance offering young and upmarket consumers a premium form factor and an impressive functionality with industry leading features including: the best screen technology, an advanced camera for high quality photos, selfies and videos, long lasting battery and a powerful processor. The Canvas 6 is Micromax’s first smartphone to be equipped with a fingerprint sensor making each smartphone highly personal, protected and easily un-lockable. With a 3GB LPDDR3 RAM, the Canvas 6 offers a seamless and power packed multi-tasking experience to take care of work and entertainment needs of its lifestyle consumers.
Micromax has earlier announced its vision to be the first Indian company to build a complete services ecosystem to offer a seamless experience on more than 100 million connected devices in the next two years. Taking this vision forward, the Canvas 6 will come integrated with its Micromax’s services platform ‘AROUND’ which has a suite relevant services rolled into one discovery window for the users. With AROUND on the device, a user can use the single sign to access any service as well as pay for it using the native wallet to complete experience.
Commenting on the new flagship, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “At Micromax, we believe in redefining the smartphone experience – a promise that addresses the evolving needs of new age mobile phone users, with a better hardware and software experience that offers more productivity on-the-go. The introduction of new Canvas 6 brings to life our vision of Micromax 3.0, as we are re-emphasizing our commitment to bold, fearless innovation that meets the needs of our consumers. With Canvas 6 we are offering our consumers a premium device that sports fingerprint sensor for great security and personalisation, full metal body for great looks and great specification and functionality with unique service offerings through ‘Around’, to provide a sense of pride in ownership and an unmatched mobile experience.”
|Finger Print Sensor|
|Full Metal Uni Body|
|3GB LPDDR3 RAM; 32GB ROM and expandable storage to 128GB|
|1.3GHz Tru Octa Core MediaTek Processor|
|4G LTE Enabled|
|5.5 FHD (1920×1080) Screen Resolution|
|13M AF(Rear) and 8MP FF(Front) + Rear Flash|
|3000mAh Battery Capacity|
|AROUND services platform|
|Opera Max data-savings app|
|Available in Champagne Gold and Silver
for Rs. 13,999/-
Design language like never before
Crafted with great excellence, the new smartphone is flawlessly armoured with a metallic frame made of premium metal quality that emanates sexiness and style and is the perfect accomplice for the power users. Packed in a sleek form factor the smartphone is a sheer delight to handle and fits the curve of hand for a perfect grip.
Micromax has made significant optimization in terms of both hardware and software as the new smartphone is truly made for a performance marathon. Packed with 8×1.3G speed MediaTek Tru OctaCore Processor, 3GB RAM and 4G LTE capability, the new Canvas 6 is a perfect amalgamation of style and substance for the ultra-mobile generation. Running on the latest Android Lollipop 5.1, the users can avail great benefits like optimized battery usage, improved application performance, refreshed notification system etc. High power consumption has always been a problem but the Canvas 6 comes with a 3000 mAH battery that gives talk time of 22 hours* and standby time of 337 hours*.
Advanced viewing and camera capabilities
Equipped with a with a big 5.5 inch full lamination IPS screen with Full HD and low temperature Polycrystalline silicon colour focus screen, the Canvas 6 offers great accuracy, higher colour saturation, more lifelike display and best in class screen occupation proportion. Pictures come alive as the new smartphone come with 13 MP rear camera and 8 MP front camera. It captures pictures as fast as you can with f/2.0 ultra-big aperture even when the screen is off.
The complete services eco-system
Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new smartphones will have its services platform ‘AROUND’ that provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.
With the AROUND feature consumers can enjoy plethora of offers-
- Zomato – 15% off on your first order
- Ixigo – 1 lucky AROUND customer every day gets a flight ticket at Re. 1
- Ola – Rs 100 off on 1st ride and 4th ride free
The consumers of Canvas 6 can also enjoy 6 month free access to premium Gaana+ services that gives you access to unlimited song downloads.
Embedded with best of the world apps
The new smartphone comes with the compelling Opera Max, a data-management and data-savings app that shrinks videos, music and photos on almost any app on mobile data connections, as well as Wi-Fi. Opera Max puts you in control of the data used by apps on your Canvas 6. You can choose to block apps from using background or foreground data when the app is not in use or when you are roaming and want to spend data only on a few selected apps.
The Canvas 6 comes with a 7 day replacement warranty and 1 year manufacturer’s warranty and will be available across all leading retail outlets, online with Flipkart and at the Micromax e-store for Rs. 13,999/-
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