Smartron, India’s first global technology OEM Company and premier IoT brand, announced a new innings with the Cricket legend, Sachin Tendulkar back in 2016. Since then, besides being the brand ambassador of Smartron, Sachin is also a strategic shareholder and an integral part of the company.
As a tribute to Sachin, Smartron had initiated a campaign #MyWishToMeetSachin and given the fans a dream chance to meet the master Blaster Sachin Tendulkar himself. The campaign invited the fans to use photos, videos or GIFs & wish him in the most creative way for his birthday and the 5 most creative wishes could get a chance to meet Sachin Tendulkar at the launch of SRT phone by Smartron on May 3, 2017. The campaign engaged with more than 3 crore fans across the nation and has drawn more than 65K tweets on twitter and 61.57 lakh audience reach on facebook
Speaking on the campaign Amit Boni, VP Sales & Marketing, Smartron India said “This initiative is a tribute to Sachin from Smartron and all his fans across the world. Being one of the greatest Indian stories of twenty-first century, a true global icon, and brand that disrupted the game of cricket, he has inspired generations and filled our lives with moments of happiness. Through this campaign, we wanted to create history by bringing all his fans from all across the world and making this birthday the grandest of all. This is amongst the most successful campaigns we have run and are overwhelmed with the kind of response from his fans.”
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