Interview with Mr. Eddie Udagawa, Vice President, Canon India at Canon Photo Marathon 8th Edition in Delhi

Canon, one of the leading player in the digital imaging space brought the 8th edition of their Photo Marathon in India. After a successful event in Mumbai, this time they move to the capital city of New Delhi to conduct the second leg of the competition. The Canon Photo Marathon 2017 is a theme based, day long photography competition which is also the largest live one of its kind. It took place at the Jawaharlal Nehru Indoor Auditorium, New Delhi on November 18th. The event was flagged off by Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information centre, Canon India.

Photographers from everywhere were able to put their talent to a show where a jury of expert judges lifestyle photographer – Ravi Dhingra, travel and people photographer – John Edwards and wildlife photographer – Shivang Mehta chose the winners. A1000 entries from different enthusiastic photographers were submitted for the competition among which the chosen winners get exciting rewards and more.

The event was organised into two sessions – Morning and afternoon where different teams participate. There was a student category in which students from 9 different schools participated to showcase their skills and the general category where any individual can participate.
The theme of ‘Love is Life’ was given to the student category while the general category got two themes – ‘Patterns’ and ‘Chaos’. As for the student category, the first prize winner was Manav Ahuja from Bluebells International School, New Delhi. It was also the Bluebells International School which took the name of being top school having maximum number of participants in the competition. Two other winners were chosen for the student category too who were awarded with prizes. In the general category a grand winner wins a trip to Canon Photo Marathon Asia Championship which will happen in Japan with all expenses paid. The Canon Photo Marathon Asia Championship is a bigger event where winners from 12 Asian regions will participate in 2018.

The grand prize winner this time, Archit Prajapati said “Canon Photo Marathon is a huge platform for all photo enthusiasts out there. The one of a kind event lets us test our skills and get out of our comfort zones. Canon Photo Marathon challenges your abilities and makes you visit the places you have never been before, looking for moments to capture the best shot. I am elated to have won this contest and I would like to thank Canon for giving me the golden opportunity to attend the Canon Photo Marathon Asia Championship 2018 in Japan.”. Other than that the second and third prize winners get a Canon EOS 6D Mark II and EOS 8D respectively. There were also prizes for every theme based winners.

There were some Canon cameras and printers on display too at the event to inspire enthusiasts. They also had a free camera health check-up camp for the participants. Canon India associated with six partners for this event at Delhi including Adobe India, Make My Trip, Western Digital, JTB, Huion & OLX.

In an interview with Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information centre, Canon India, we asked some quick questions and here’s what he had to say;

Q1) How is the 8th edition of this Canon Photo Marathon going?

A) It is very good. We had the first one in Mumbai. That was different from last year. That time we had 800 people only and today surprisingly we had more than 1000 people.

Q2) Who all can participate in this?

A) Students; we invited local schools and general public

Q3) How did you promote this event?

A) Through our sales and marketing teams.

Q4) What is the schedule for this event?

A) Today, students session, we had only one session for 90 minutes. For general section, it is 2 hours and 10 minutes.

Q5) How many winners are there?

A) Student section, we have 3 winners. For general category we have one grand winner and lot of other prizes. We have theme winner as well.

Q6) What is the grand prize?

A) Grand prize is trip to Japan to participate in Canon Photo Marathon Asia. Photo Marathon is not only in India but in Asia across the countries. So, this year that will be held in 16 cities. So then 16 winners will be able to participate this trip, all expenses paid by Canon.

Q7) How is your business going on in India?

A) Basically, we want to promote photography culture in India and these are one of them. Because promoting photography culture then eventually that will be good for our business. Looking at the audience, what kind of camera they are having, I can see a lot of Canon cameras. So that means they are very good customers for us. So in future of course, I believe we have a good trust between our customers and Canon. Our business is very good in the first half compared with the last year. According to the export and import data, our market share was more fifty percent in the first half.

Q8) Any upcoming product that you are going to launch in India?

A) Of course we are planning to. But we can’t tell now.

Q9) When is the Canon Photo Marathon Asia Championship in Japan taking place?

A) That will be sometime in next year spring time.

Thank you Mr. Eddie Udagawa, for spending time with us, answering our questions. Looking forward to the 9th Edition of Canon Photo Marathon.

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