Internet penetration in India is growing at a rapid rate. More and more households are now choosing to have internet connection. Ecommerce Industry is booming like anything. And the aura of the online market place is not limited to retail, it is growing and spreading its wings across various sectors. In 2013, India’s complete e-commerce industry was of total value of $11 billion. $9 billion of this was services and $2 billion was goods.
Housing.com
The retail e-commerce leaders like Myntra, Flipkart, Snapdeal, Jabong, Healthkart all played their own moves to increase their market value, attract customers and increase net value for investor. Myntra and Flipkart merged in a deal worth Rs 2000 crore, Jabong raised funding for its supply chain infrastructure building and improving its technology platform. Greencart is also raising funding for its distribution enhancement.
Travel sites are not lagging behind. Makemytrip, Yatra.com, Cleartrip are also actively engaged in raising money and are coming up with deals and discounts to attract both middle and lower middle class strata of the country. They are giving a push to not just the airline and transportation industry but also the hospitality sector like hotels etc.
Talking about all goods and services how we can forget property listing portals. If we go by statistics available on the internet every hour more than 10 properties are in business. The amount of new construction for residential and commercial purpose is also high in India. Recently ecommerce business like snapdeal and flipkart have also tied up and tried to sell property online. For example a few months TATA launched a few projects in select cities with the help of snap deal, it was a great success. Flipkat has all its plans set to invest in an upcoming project if Gujrat in with they will help consumers to buy land online with just a few clicks and secured payments.
Property websites like Housing.com have made home buying, selling and renting, posting rental ads extremely easy and efficient. Home buying/renting, selling is one of the most important decisions in a household. Earlier prevailing roadblocks like insufficient information, inability to compare, lack of knowledge about brokers/agents, are slowly being eradicated thanks to Real estate websites like Housing.com. It not just enables one to gain perspective of the market prices and trends but also gives map based guidance. Housing.com has been raising funds from venture capital funds. Started by IITians, Housing.com is witnessing high traffics for property seekers and sellers.
Housing.com recently had a partnership with TATA Value homes to act as a platform to sell its affordable apartment. This is a step to open its arms for youth and newly working professionals. Housing.com plans to partner with other companies to in near future to step up its scale. This will lead to better transparency, and credibility. It is ensuring transparency in prices offered by the brokers as customers are becoming more and more aware of protecting themselves against being overcharged, thanks to umpteen options available with them.
It has all requirements to meet its visitor’s needs. Stating for FAQ section to contact us details. If you find a broker, fraud or and over prices property can also be reported right on the same page. You also get a detailed base line of the property, for any further information you can move up-to the seller directly or can also get in touch with someone from housing.com. The key to success in such industries is proper marketing and advance level of advertising.
It is investing heavily in market research to target the right markets, demographics and channels to market itself. Management’s decisions like partnering with other companies, raising funds, marketing on various channels come after extensive market analysis and trend study, with ultimate motive to help Indian home buyer to get the most out of the hard earned money.
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