After receiving a tremendous response to the pre-bookings, ASUS today confirmed the availability of ZenFone Max in India while also announcing its plans to expand the smartphone and tablet business into the offline retail channel. Armed with a 5000 mAH battery, ZenFone Max combines power with luxury and convenience in a sleek smartphone. Besides being available on all leading e-commerce portals, the phone will also be sold at all leading retail stores and ASUS Exclusive Stores.
Some Key Features:
5000 mAH Battery – The powerful battery requires fewer charging cycles, lasts longer and is more efficient. A fully charged battery provides 37.6 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music or 22.6 hours of video playback.
Innovative Power Bank – A superior battery performance also ensures that the phone can be used as a power bank to keep all other devices charged up as well, ensuring that the users never run ‘out of power’.
Camera – The ZenFone Max comes with a 13 MP rear and 5 MP front PixelMaster Camera and f/2.0-aperture lens captures stunning, high-resolution photos with zero shutter lag. ZenFone Max dual-LED Real Tone flash creates the most natural illumination for indoor portrait shots. In addition, ZenFone Max’s rear camera also has laser auto-focus technology for the fastest possible clarity.
Classy Design – Packed with all the features, the ZenFone Max is an engineering marvel that compresses the powerful battery, Qualcomm processor and the dual sim card in a classy and sleek 5.2 mm thin body that is extremely convenient and easy to hold.
Performance and Durability – The ZenFone Max combines a Qualcomm Snapdragon Quad-Core processor with a 2 GB RAM to provide a super-quick lag-free performance. The phone combines durability with a sleek built. Exclusive ASUS TruVivid technology provides the best clarity, brightness and touch responsiveness.
Memory – 16GB internal memory with an optional expandable memory of 64GB.
User Interface – The phone’s brand new ZenUI has more than 1000 features that improve upon the standard Android interface for a simpler, smarter and stylish experience.
Apart from major e-commerce sites, ZenFone Max, along with other ASUS smartphones and tablets will also be available at all offline retail stores. Beginning with only 100 stores in 2015, ASUS plans to expand to over 30,000 stores by the end of 2016.
Zenfone Max is priced at INR 9999
Specification Sheet:
| Brand Model | Zenfone Max ZC550KL |
| Display | (5.5) 1280 X 720 HD resolution, with ASUS TrueVivid Full Screen Lamination technology, 10-finger capacitive Touch screen with Anti-fingerprint technology |
| Processor | Qualcomm 64-bit Quad Core Processor Snapdragon 410 |
| GPU | Adreno 306 GPU |
| Storage | 16GB, Google drive 100GB free space (2year), Micro SD card support, up to 64GB |
| Memory | 2GB RAM |
| Main Camera | 13 MegaPixel Camera Laser auto-focus and dual-colour Real Tone flash Large f/2.0-aperture |
| Front Camera | 5MP Camera with f/2.0-aperture |
| Network | 4G LTE Cat4, 4G Download Speed up to 150Mbps |
| Sim Card | Dual SIM, Dual Stand by (SIM1 Support 2G/3G/4G, SIM2 Support 2G) |
| Connectivity | 802.11b/g/n; WiFi-Direct; Bluetooth V 4.0 (EDR + A2DP) |
| GPS | Support GPS, aGPS, Gloness, BDS |
| Battery | 5000mAh, non-removable li-polymer battery |
| Sensor | Accelerator, E-Compass, Proximity, Hall sensor, Ambient light sensor |
| OS | Brand-new ASUS ZenUI with Android 5.0 Lollipop |
| User Interface | ASUS ZenUI 2.0 with over 1000+ software enhancements like What’s Next, ZenLink, ZenMotion, Quick Access, ASUS Splendid, Kids Mode, Snap View, One Hand Mode, Trend Micro™ Security, Themes ( customize your zenfone 2 theme from many different templates), etc |
| Colours | Osmium Black / Pure White |
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